Intelligent exhibition design is founded on 2 key principles. The first principle if finding a design which fits in with your company brand and the second is choosing a design which is practical. There shouldn’t be compromise on either one of these points and the following areas should be considered when working with your exhibition contractor:-
- do you have adequate storage? storage can be gained in various ways e.g. under counter storage, using pillars as storage, on-stand wardrobes located in the store etc
- does the stand have access points which suit your objectives? if you want to qualify visitors you may consider controlling access via the use of a reception desk and cleverly placed partitions, if you want as many people on the stand as possible then your stand should be open with few partitions and barriers. There are pros and cons of both these options.
- is your signage/logo in a prominent position on the stand? do visitors know you’re there? Rotating signs situated in a high position on the stand are often a good way of attracting visitor attention. Alternatively you may consider a drop. Costs are always a factor on your decision.
- we often get the comment ‘I don’t want a pretty looking exhibition stand – because I’m not selling exhibitions, I’m selling my product so why spend a lot of money on the stand.’ We understand that the monetary outlay for exhibitions is often one of the largest in the marketing budget however exhibitions are often the only opportunity your business may get for one to one direct discussions with your potential market. Therefore the first impression you give of yourself is often based on the image you portray via the use of a cleverly designed exhibition stand. First impressions count with exhibition design.
- Lighting is of significant importance when wanting to make an impact, the over use of down lights always offers a professional result when lighting your stand. Lighting shouldn’t be an after thought when assessing your chosen design – overhead canopies offer the perfect opportunity to use stylish down lights.
- Literature racks should be strategically placed to aid sales and to aid re-stocking. Regularly at exhibitions literature racks are left empty due to poor placement of the racks and the demands on on-site staff time. simply by placing the literature racks behind the welcome counter you eliminate re-stocking issues (as you always have a handy stock of literature behind the welcome counter) and you stop literature being picked up by visitors who haven’t been qualified.
- Should budgets be tight your design can integrate canopies to feed electrics through thus eliminating the need to have a platform
- AV/Music should be used to set the required scene. it’s also been known for exhibition attendees to use scents to attract visitors to the stand. Attending a food exhibition? the smell of freshly baked bread is a sure way to attract visitors to the stand. Music can be played during a champagne reception for your most prized prospects – relaxing visitors so they’re in the mood to discuss business.
- On-stand drinks services encourage visitors to stay (if that is your objective). Coffee, cocktails and wine is served using professional baristas. This service is ideal for businesses within industries such as medical /food/nuclear etc where on-stand business deals can bring a great deal of revenue and it’s in your interest to keep visitors welcome, comfortable and in a relaxed state of mind.
There are many more ways to integrate intelligent design into your exhibition stand and the results of doing this are outstanding