Once you have decided on participating in an exhibition and listed down the target exhibitions for the year, the crucial part comes when you decide what is the stand size need to go for. There are various factors coming into play here
The most important phase is objective of participation and what kind of impact you want to leave to the walk in customers including existing and new customers. You have set your marketing objective correct and exhibition objective is part of the marketing objective i.e. to achieve a certain number of customers or sales projection or marketing projection etc.
A very crucial factor is the budget. A yearly budget is alloted for the activities and deciding to divide the budget in the exhibitions planned through out the year. You need to jot down what you need to execute and what needs to be controlled to obtain the desired experience for the walk in customers.
Deciding on Exhibition
There are various modes to decide on exhibition through out the year and listing related to your industry and segregating the one’s fruitful for your participation. There are lot of online sites available where you can get complete list of exhibitions occurring in specific country, city etc. Once you have done your research on the exhibitions and decided on participating in them, part of your budget is set for the stand participation. Also there are options for branding or sponsoring in exhibition for better visibility and projection in case you have a budget to sustain the activities.
Exhibition stand structure
Now You need to decide whether you need to go for normal shell structure or a raw space to build your stall on.
1. Shell Structure: In Shell Structure your are given with exhibition stall with walls, table, light etc and these are generally smaller sizes of 9 square meter, 12 square meter etc. There are ways to make these shell structures attractive and presentable. To see what you can do in shell structure visit our website exhibition.tejaswi.biz
2. Raw Space:Raw Space is just a space alloted to participants based on the size and you will need to build entire stalls from scratch, however it give better visibility of your brand and experience to your customers. It is like a showcase of your products or services to be offered to the clients
To see what you can do in raw space visit our website exhibition.tejaswi.biz
Products or Services
Another crucial factor is to decide on which product or services are to be displayed. whether existing categories or new launch to offer in the exhibition.
There are lot of activities you can coordinate in an exhibition like you can have professional hostesses for welcoming guests or offering catalogues and collaterals, giving away gifts or branded items, performances in an exhibition stall, live projection video for the products and services etc
Dont limit your self to specifics and think concepts to make your show successful.